Sporting goods Advertising I
FILA Roller Skates
This project was created as an exercise during my study on "Motion Design" course. I had to develop a video ad with animation for one sporting goods brand using Adobe After Effects tools. As I'm a fan of FILA roller skates, my choice fell on this brand. So, some more details about the project:
Storyboard
The 15 seconds video consists from video parts, animated product and animated logo parts changing one other.
Originally the video storyboard was looking like this:
The storyboard of existing video:
Animation
The main task of the exercise was sport-goods product animation and professional logo animation. So I'll explain the process of these 2 parts of video first.
Roller skates animation
First of all, to create the animation I needed to cut all parts of the skates in Adobe Photoshop.
After that the image was imported to Adobe After Effects, where I started to animate wheels. All four were animated one after another with help of "cycle" option. Here you can see a part of the process:
After all wheels were animated, I included the animated part in video and at this stage was working with the whole composition. Enjoying results:
Logo animation
Second task of exercise was professional logo animation. This task I solved with help of masks tools in Adobe After Effects.
Effects
After solving main tasks I mounted video together and added transition effects using Adobe After Effects, and added music as well.
Here's the whole video once again:
I hope this description was useful for You.
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